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Archives for the ‘Success Tips’ category

  • Shopify vs WooCommerce

Shopify Vs WooCommerce – What’s Best For Your Business?

We work with two of the most popular and fastest growing e-commerce platforms on the market, Shopify and WooCommerce. Each solution offers many benefits and features but deciding which option to go with depends on your individual needs. Let’s compare the features of each platform and look at how to choose the best e-commerce solution […]

4 Amazing Insights from our latest Google Partners Connect event

This week, ABORG held its first Google Partners Connect event! Guests were treated to an informative webinar all about mobile – one of our favourite topics! We learned all about micro-moments: Mobile moment that require only a glance to identify and delivers quick information that you can either consume, or act on immediately. You weren’t able […]

Reach Business Decision-Makers with Online Advertising & Social Media (Free Guide)

For companies that rely on business-to-business (B2B) marketing, online channels are now the best and most efficient way to reach decision-makers. From search engine marketing channels like Google AdWords (PPC) to the robust targeting options available on platforms like LinkedIn (social media), the possibilities can be a bit overwhelming at first. But learning about the […]

  • New PPC Ad in Google Local Pack

Ads in Google’s Local Pack: What Does It Mean for You?

In search engine marketing, the only constant is change. And the latest change is one that all business owners who rely on Google for website traffic should definitely know about. The company recently announced that the local pack, which occupies some prime real estate on Google’s search engine results pages, will soon contain at least […]

How to Get More Leads & Increase Your Sales Funnel: Contact Forms & Conversion Optimization

Regardless of your website’s business objectives, having a contact form is an integral part of enabling your visitors to get in touch with your organization. In those instances where a phone call might be considered too much effort, and an email too vague, having a contact form allows your website’s visitors to leave a brief […]

Back to Basics: Planning Your Digital Marketing Campaign – Segmenting Data, Measuring Results, and Continuous Improvement

Over the last two blog posts, we’ve laid down the foundation for our Digital Marketing Plan by figuring out what we want our website to do, established goals we want it to accomplish, and discovered the KPI we wish to measure our progress against. This final installment in this series of blog posts will focus […]