For companies that rely on business-to-business (B2B) marketing, online channels are now the best and most efficient way to reach decision-makers. From search engine marketing channels like Google AdWords (PPC) to the robust targeting options available on platforms like LinkedIn (social media), the possibilities can be a bit overwhelming at first. But learning about the right platforms, and the right approach, can set you apart from the competition — driving more leads, and increasing sales.
What Can Online Advertising & Social Media Help With?
How Can Advertising and Social Media Help?
The face of marketing has changed from the days of billboards, cold-calling, and television advertising. Society’s attention is shifting away from the traditional “old media” platforms. The rise of online advertising channels, social media and mobile applications have given businesses the tools we need to get our products, services, and messages in front of the clients we value the most.
Actionable Tips You Can Use
Want some actionable tips on how to maximize your company’s online advertising and social media platforms – and turn it into a true sales tool? Download our free whitepaper for tips on:
The benefits and drawbacks of all the major online advertising platforms.
Which platforms allow you to best target your ideal customers.
Why “contextual targeting” is a marketer’s dream.
How to fine-tune your ad spend to optimize it for your target audience.
Why “remarketing” should be a huge part of your online advertising.
How to optimize your website to convert social traffic into leads.