Visitors form a first impression of your company within seconds of landing on your website. Obviously, design is a crucial element to a website’s success, but it’s also one of the most misunderstood – often being overrated or underestimated. A good design alone will not get you far, but without a good design your site won’t live up to its full potential either. When you hear “content is king”, remember that design is its queen.
Example Web Designs
Take a look below at some of our recent design work.
Any design we come up with is always based on strategy – never willy nilly. A design should support everything your website is trying to achieve, and by employing proper use of colours, movement, photos, and many other factors, the design can make a big difference to the ultimate success of your website.
Here are some factors we take into careful consideration before we conceptualize the design of your site.
Any current branding you already have. We want the website to be consistent with the brand you’ve already established. If you’re a new business or going through rebranding, we also have a lot of experience developing new brand identities, including logos, taglines, and all the rest.
Competitive research. We want to see what your competitors are doing – not because we want to copy them, but because we need to know how to make you stand out and be better.
Your target market. Of course, we refer back to your project’s strategy to see who it is we want to appeal to. This will influence many of our design decisions.
Who you want to be tomorrow. We don’t design for who your company was yesterday, or even today. We design a site for who you want to be tomorrow, putting you one step closer to getting there.
With all our considerations in place, we compose a design that utilizes the following principles to install a great user experience and lasting impression to your visitors.
Simple. The web is moving towards more minimalist and simple designs, with good use of white space. A design that can be both simple and beautiful is a challenge, but makes for a great user experience.
Colours. Working with your branding of course, we research which colours are most likely to jive well with your audience and encourage them to behave the way you want them to.
Images. Meaningful graphics and quality photography make all the difference, and portray trust and authenticity as well as communicate messages that would otherwise take a thousand words.
Headings. Studies have shown that a big bold heading catches your attention more than a nice image. Thus, we make good use of headings.
Typography. Different font styles instill different meanings and emotions.
Usability. On the web, visitors don’t read from left to right like a book. In fact, they scan in a ‘Z’ format. This is important when putting together a design to know where a visitor’s eyes will naturally flow. Considering where you want visitors to go on the site and what you want them to do also influences design choices.
This is only a sample of the many design principles we put to good use.
How you evaluate a proposed website design is as important as the thought-process behind it. Because if you don’t evaluate it based on strategy, then the strategy doesn’t matter.
Don’t evaluate based on personal preferences
A business website should not be evaluated based on personal preferences. It should be evaluated based on the strategy and what you’re trying to achieve with the site. So if you’re favourite colour is red but your customers are eco-conscious consumers, we might have to go with green (sorry).
Appeal to target market, not “everyone”
At the end of the day, it’s your target market that is going to be buying from your business. Therefore, the design should be meant to appeal to this market above all else. If it tries to appeal to a broader spectrum, then you can expect to have less impact on your target market.
Focus group test with customers instead of relatives
Likewise to the above, when reviewing your site it’s best to seek feedback from real customers. Of course you’ll probably want to show your family members too, but it’s the insights you gain from your actual target market that should guide decisions on the website (unless your relatives are part of the target market).
“We feel that after years of working with ABORG and going through two website redesigns, you are like an extension of our team. We view you more as a partner, not just an outside supplier.
John JastremskiSenior VP, MDS Aero Support Corporation
You did a great job on our website, it is amazing! We get so many compliments. The new websites make a great first impressions and it’s a very important part of our marketing because it’s truly reflective of our experience and offerings. We update our new website constantly thanks to your ongoing support, help and guidance.
Roy WielhouwerCabinetWorks Plus
The whole experience working with ABORG and the results that we got from our new website are amazing! Just amazing! The search engine ranking improvements are fantastic. We also outsourced social media management to ABORG and they had some amazing ideas that we would have never came up with ourselves. Their team is very responsive and approachable which makes the ongoing relationship very easy and productive. They just take care of everything!
Lesley-Anne OegemaOegema Nicholson and Associates Insurance Brokers
My website generated over $100K in new business that I would not have had happened otherwise. No other tool I could have bought would have returned that much on my investment.
Nick RystenbilFounder & President – Rystenbil Custom Services
Just a short note to let you know how satisfied we are with the redesign of our website and particularly the SEO job. For years we were lagging behind our competitors in our market; I do not know what recipe you used, but you have succeeded to place us at the top listings in Google. Our investment with you has paid for itself in just 6 months. A well done job.
Jacques BinetteOwner & Managing Director – St-Lucia Villas
Every once in a while I have to let you know how effective our website is. I closed on a new client today who came to us through the website and tomorrow I’m meeting with a another new client who also came through the site who I haven’t even spoken to yet, but she is going ahead with our service based on one client reference and the quality of the website.
Marilyn HenschelPresident & Founder – Henschel Business Services