Online Marketing

December 18, 2015

Back to Basics: Planning Your Digital Marketing Campaign – Segmenting Data, Measuring Results, and Continuous Improvement

Over the last two blog posts, we’ve laid down the foundation for our Digital Marketing Plan by figuring out what we want our website to do, […]
November 24, 2015

Back to Basics: Planning Your Digital Marketing Campaign – Defining Goals and Identifying KPI

In our most recent blog post, we described the process for laying down the foundations of an effective Digital Marketing & Measurement Plan. Hopefully you’ve had […]
November 13, 2015

Back to Basics: Planning Your Digital Marketing Campaign – Identifying Website Objectives

You’ve got your business up and running, discovered who your target market is, and understand that you need an online presence to help promote your business. […]
October 30, 2015
Why Your Website Needs a Blog

Why Your Company Website Needs a Blog

If you’re building a new website for your business, and not considering adding a blog, rethink your plans. You might say that your business isn’t the […]
May 8, 2015

Google’s Mobile-Friendly Algorithm and What This Means For Responsive Websites

Two years ago, we wrote about making websites mobile-friendly and responsive. Now, providing a great mobile experience for your customers is more important than ever. On […]
November 27, 2014
Welcome to ABORG!

ABORG’s Office Move – What Does Business Location and Website Design Have in Common?

Over the years, our team here at ABORG has been consistently expanding to meet the website design and development needs of our clients, and more recently […]
August 5, 2014
google-vs-bing

Google vs. Bing? Which One Are Your Customers Using?

People often ask us if we recommend Google or Bing – or both, for their pay-per-click advertising campaigns. It’s a good question, as different types of […]
May 26, 2014
FB Targeting

Facebook Advertising: Forced Upon Us, But it Works

They say 2014 will be the year of social media advertising, especially as Facebook decreases organic exposure for business pages while they continually refine and improve […]
April 14, 2014
heartbleed bug

Heartbleed Bug and Your Security

By now you have probably heard about the “Heartbleed Bug” via various media announcements. The Heartbleed bug is a security vulnerability in OpenSSL cryptographic software library […]
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