Facebook is now pretty much a given for any social media marketing strategy. Of course it can be more or less suited to your business depending on your industry, but it’s vast user base still makes it relevant with the right approach.
Facebook has changed quite a bit in the past years, and especially since its IPO. Here’s some of the ways how:
So the question now becomes, how do I reach my fans and grow my fan page?
With the increased difficulty in reaching your own fans, you need to take every measure you can to increase the chances of them seeing your posts. This means sharing your content at the peak times. See our previous post on Best Times to Post to Social Media, but here is a snapshot of the all time best times to post:
This step truly illustrates how Facebook is changing. Before, you could just share a piece of great content and many of your fans would see it. However, if your audience is the quiet type (some audiences will naturally engage more or less than others), then your posts will become less and less seen if people are not “liking”, “commenting” and “sharing” them.
This has pushed many page owners to now directly request their fans to “like”, “comment”, or “share” their posts.
So consider these ways to promote engagement:
The new Facebook forces us to take more direct measures to increase engagement. It’s a little unnatural, but it is what’s required now. Don’t do this for every post though, as you may annoy people. Try fitting it in occasionally to begin with, and see how people react.
The whole point of using Facebook as a business is to grow your page, and ultimately – your brand and sales. To grow your page, follow this cycle:
If you need help putting together your Facebook strategy or need someone to manage it completely for you, we offer 3 types of social media packages for business.
Thanks for reading, and please share! : )
*Facebook says they did not decrease the value of Pages’ posts in fans newsfeed in order to have Page owners pay more to have their posts seen by fans, but rather it was reasons of spam. Either way, how often your Facebook Page post will appear to fans is much less than it once was.