We know that social media is all about sharing great content. But just because you share something good, doesn’t mean it’s going to get the best impact it could.
Timing is a crucial part to social media, and can make a big difference to the successful reception of your content and message.
*Data compiled from collective research by HubSpot‘s Dan Zarrella, Social Media Marketing Scientist, as well as other collective sources.
Most people take a quick glance at their Facebook or Twitter news feed when they get to work in the morning (9am), as well as around lunch time and just before they leave work (around 4:00pm).
People’s sentiment is happier on Fridays, making them more likely to share or engage with content than on other days of the week. Sharing at just about anytime on Friday usually has a good response.
Saturday and Sunday mornings, people wake up a bit later, have a coffee and maybe do a little morning reading or browsing of their favorite social networks and websites. This is why 9am to 11am on these days is a great time to share your content. But overall, weekends are a great time to share.
Remember, many businesses will post to social media during regular work hours (when they have an employee who can work on it). But if you can send out your message on a weekend when there are not as many other companies posting, this is a good opportunity to stand out and have your content seen. If you need assistance developing a social media strategy or scheduling posts for specific times, ABORG can help.