The Internet is the fastest-growing medium for companies to promote themselves, and as one of Ottawa’s leading Internet marketing firms it’s a question we get all the time: how do I market my business online?
It’s not just enterprise organizations, or Fortune 500 companies who are getting in on the online marketing act; businesses large and small alike are utilizing the web as a powerful part (sometimes the only part) of their marketing strategies.
A lot of the appeal of online marketing is that success doesn’t entirely rely on budget – or at least, it’s not as big of a factor as it was with legacy media like print, television, and radio advertising. Instead, the companies that thrive online are the ones with the best plan of attack to engage their potential customers… and then convert them from leads to sales.
That success depends on having a solid plan in place: a rock-solid strategy, targeted execution, and the ability to adapt on the fly. How do you build that plan and follow through? Well, that’s the hard part, but you’ve come to the right place. Read on for 49 ways to market your business online, in Ottawa.
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Search Engine Optimization | Online Advertising | Social Media | Reputation Management & Customer Relationships | Drive Leads, Improve Your Website & Manage Your Customers | Contact an Internet Marketing Strategist
In order for you to find new customers online, those customers have got to find you. That’s where Search Engine Optimization (SEO) comes in. SEO is essentially set of practices and techniques used on your website to give the best chance to rank highly on search engine results pages. Generally speaking, the higher your website ranks, the more people will click on it. Here are some of the most important basic steps you can take to improve your company website’s SEO.
Contrary to what some people think, building your business online is decidedly not a case of “if you build it, they will come.” Imagine that instead of building a website, you were building a store in a mall. For 99% of businesses, you can’t just open your store and expect the traffic (and sales) to start flooding in. You’ve got to get out there and market it! Here are some of the main ways we do that on the Internet.
A lot of small business owners – and even higher-ups in large organizations – can be skeptical of the value of social media. And a healthy dose of skepticism is understandable. But as the old adage goes, don’t knock it ‘till you try it. Social media can have varying value for different types of business; and for some companies, it can bring a huge boost in brand awareness as well as effectively driving direct sales. Let’s take a look at how it could work for you.
Your online reputation has never been more important. Consumers are continually becoming savvier, and your reputation is vitally important. Before doing business with you, they’re very likely to hunt around for some information on your organization to make sure that you’re a trustworthy and legitimate company. That’s why it’s essential to manage your reputation online. Here are some tips to nurture those relationships from past customers to ones that you haven’t talked to yet.
And now for arguably the most important element of digital marketing: getting your visitors to take action! Once you’ve got visitors on your site, how do you get them to inquire from there? How do you convince them that you’re a reputable organization? How do you keep them on your site and turn them from prospective visitors to hot leads? Try a few of these tactics, to start…
If you’ve made it this far, then congratulations! We hope you’ve learned at least a few things that you can use to market your company online.
At the same time, if you really have read this far, you can see that there is really a lot to know and implement into your online marketing strategy. Leave it to the internet marketing experts at ABORG to implement the appropriate strategies (plus a few more tactics we like to keep close to the vest) to drive more interest, leads and sales for your business.