Contrary to the saying of, “if you build it, they will come”, this does not happen to be the case on the web.
Original photo by Flickr user: USACEpublicaffairs – Adapted under CC 2.0
In our last blog post, What is a Website That Delivers?, we went over some of the benefits a website can bring for your business. Well, unfortunately those benefits don’t come just because you have a website. Unlike a well-situated restaurant which naturally gets a lot of foot traffic resulting in good sales, the web is much different. The internet is vast and full of competition around every corner. Thus, to stand out in the crowd, you need to market your website.
This becomes a bigger topic than what this single blog post can cover, but there are some fundamental ways to promote and market your website. You will of course need to pick and choose which ones you believe will be the most successful for your business based on your industry and company.
The core of marketing is to do as much as you can with the resources you have. Based on the time and money you have available, choosing an effective mix of the above will help you promote your website and business, driving more traffic and leads. And remember, we’re here to help.