If you have a business website or email address, you might already be familiar with the pitch.
“Dear Sir/Madam,” it begins. “I am affiliated with an SEO company based in India that has helped over 400+ businesses rank on the 1st Page of GOOGLE for even the most competitive Industries. We have experience 4 years. We are a team of 85 professionals which includes 35+ full time SEO experts. We have the necessary experience and resources to deliver you the best quality of results possible in the industry.”
Does it look familiar? At ABORG, we get dozens of these overseas SEO pitches, almost always originating from India, every day. And we’ve often wondered if our own clients get them as much as we do.
So then, let’s set the record straight: as a legitimate business owner in the Ottawa area, outsourcing your SEO to an overseas company is a bad idea.
Not only is it unlikely to bring the long-term results that you’re seeking, but it actually has the potential to harm your website… and therefore, your business as a whole.
Here’s why, and how to make sure you don’t get swindled.
It all starts with an unsolicited email. Sometimes, in that email, they’ll mention within the email that they’re based in India, but sometimes not. In case you’re not able to tell right away, here are some things that can indicate you’re being contacted by an offshore operation:
Optimizing your website so that you can be found in search engines for relevant terms is a no-brainer, and something we recommend to almost all of our clients. But overseas companies tend to use tactics that are irrelevant, or worse, harmful. Here are a few.
Search engine optimization is not the place to try and cut corners in your company’s online marketing. Using the wrong company and tactics can leave you with some short term gain, but long term pain.
Rely on a reputable SEO company to use industry best practices and techniques to give your website the best possible chance of ranking for the terms that bring the relevant traffic you need to drive leads and sales for your business.