Many of us have purchased a home in our lifetime. Some may have even purchased a new home. This home then represents 25 or more years of savings and payments, and is a place for us to feel relaxed, comfortable and most importantly – safe. What I have always thought odd is that we often protect this new house, which is likely the most valuable asset we will ever own, with the $12 set of locks that came installed by the builder. The most valuable item we will ever own is protected in many instances by a cheap piece of aluminum. Have you ever seen a locksmith force entry through one of those locks? It takes about 20 seconds.
If you look at our industry of website development, many seem to apply the same practice, i.e., here is your new website and off you go – enjoy! While it may look great (minus the new home smell – darn!), that site is now open to the bad guys online across the world and not just the ones in your neighborhood or city. This leads me to my fundamental question: why do companies in many instances spend absolutely zero dollars to secure their website and protect their business reputation? The cost of cleaning and re-securing a compromised website can cost tens of thousands of dollars in damages, reparations, losses and in some instances can ultimately lead to website or business closure due to loss of faith by clientele. That could all be avoided, however, by being pro-active about your website security.
My purpose is not to scare business owners into running out and reading up on internet security and hacker blogs (you really do not want to go down that rabbit hole – trust me on that). My purpose is to bring awareness to business owners, IT departments and communication professionals, through a real-life comparison, that prevention is key. It is far more cost effective and professionally responsible to stay on top of protecting your WordPress website through routine monitoring, updates and security patches than it is to recover from a compromise or infection. At ABORG, we have developed a solution based upon a decade and a half of WordPress experience and expertise. With our WordPress Security (pro-active) package we apply all security patches, upgrades and pro-actively monitor your website every single day. This allows for a very high-probability your website will never become infected. In the highly unlikely event it does become infected – we also have the ability and tools to clean and restore it in a timely manner and help you get back online with a healthy website.
Now, while you may not have paid several hundred thousand dollars for your website as you did for your home, are the thousands of dollars you did pay for your website, on building your reputation, and your customer data worth more than a $12 lock? We believe so.
Thank you for taking the time to read this.
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