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Home > Ottawa E-Marketing Services

E-Marketing Services

Email has become one of the most powerful and valuable tools for business and personal use. It’s the most cost effective way to deliver a customized message to a large group of people. To do so, you don’t have to download and learn new complicated software or run a high bandwidth bill with your ISP.

ABORG Computing will help you to communicate with your customers and prospects in the most efficient and cost effective method available by broadcasting direct marketing campaigns, promotions, e-newsletters, invitations, and service announcements to your in-house lists using specially designed software and designated servers.

Whether you have plain text letter or visual HTML formatted message, ABORG Computing has the technology and expertise to deliver your personalized email to hundreds of thousands of customers instantly and offer direct feedback on your campaign success.

ABORG Computing will not broadcast SPAM or questionable material.

Available Features

ABORG Computing prides itself in being able to offer a wide range of customized options to meet the most sophisticated client’s requirements and needs.

Email transmission

We use custom written email applications capable of delivering hundreds of thousands of emails in a highly accurate and customized manner. Included within this software is our unique transmission streaming ability. This is a very important feature in today’s world of corporate firewalls.

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Personalization

Increase your response rates by personally addressing every message using information derived from your list.

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Response Tracking

Measure effectiveness of your offer by tracking open rates and number of customers who clicked on each URL embedded within your email. We use the following performance tracking applications:

  • Standard HTML tracking that works through HTML web-based statistics software. It tracks number of clicks, geography, applications and platforms used.
  • Custom written applications capture specific customer-requested attributes/criteria (i.e. titles/names of people who clicked on the email). This is a highly recommended option for companies seeking marketing intelligence about their customers.

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Automated Subscribe/Unsubscribe Option

The software will manage all requests to be added or removed from the list.

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Bounce-Back Handling

This feature will help managing high volumes of returned messages and keep your list up to date.

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Instant Email Notification

For clients who want to receive immediate feedback on how many customers have clicked on their message, we offer unique feature of instant email notification of every click occurring after email transmission.

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Merge/Purge Capability (De-duping)

If you use multiple lists for the same broadcast there is a chance of duplication among them. We will combine (merge) the lists and then expel any duplicate addresses (purge). By using a de-duped database, you will avoid angering recipients with multiple offers, enhance customer retention and reduce opt-out rates.

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Split Creative, “Subject” and “From” Lines

Test different offers within one broadcast. The open rates highly depend on how appealing the subject line is. Creative execution and the offer itself are the fundamentals of a successful campaign. You might also want different people on your list to receive correspondence from different departments or persons within your company. We are able to customize all these options for you using specially designed Templates (plain text or HTML).

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Creative Hosting

If you don’t have your own server, ABORG will host HTML related images imbedded in email message.

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Creative Execution

Through our network of partners, we can help you with complete creative execution (writing and design) of your email marketing message, event invitations and personal greetings. You can also ask us to make changes and revisions to your creative after pre-broadcast testing.

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Email List Sourcing

Augment your in-house customer list by outreach through outside email lists. We can help you research and evaluate the most appropriate opt-in email lists available for one-time or unlimited use. You can use them for both marketing your product/service and recruiting new subscribers to your in-house list.

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Other Features

If you need a special feature for your email broadcast and it’s not listed above, please email us at info@aborg.com

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If you have any questions do not hesitate to call us. We’re here to assist you.
Call: 613-829-2229
1-800: available upon request
Email: info@aborg.com