In our most recent blog post, we described the process for laying down the foundations of an effective Digital Marketing & Measurement Plan. Hopefully... read more
Email marketing is still one of the most cost-effective forms of digital marketing, and in our opinion should be a component of all online marketing strategies. Email marketing lets you stay on top of mind – and inbox – of your customers. It’s a way to stay in touch with those who have purchased to promote repeat business or upsells, and it lets you continue your value proposition to your leads who are not yet customers. And it can even be done as just a nice gesture, such as a holiday e-card.
Types of Email Marketing
Here at ABORG, we pride ourselves on offering ethical, CANSPAM-compliant email services. This means we only work with opt-in lists, never sells lists, and always follow all the best-practices and regulations. Because of this, our deliverability rate is through the roof.
Here’s how email marketing is commonly used:
- Direct marketing campaigns.
- Service announcements.
How it Works
All of our email marketing campaigns follow this process:
- Email list and message is provided.
- Setup and testing.
- HTML creative design.
- List cleanup and sorting.
- The broadcast itself.
- Tracking of opens, bounce backs, etc.
We can work with you on regular, consistent email marketing campaigns or even as a single broadcast.
We also offer a variety of holiday e-cards to send to your customers as a gesture or thank you. Choose from a variety of pre-set designs or have one custom-developed to your message.
Ready to start planning your next e-broadcast? Get started today.